Privacy Policy
Introduction
We value your privacy and are committed to protecting your personal information. This Privacy Policy explains how Anant (“we”, “us”, or “our”) collects, uses, stores, shares, and safeguards information when you visit our website www.anant.com, use our mobile application, or purchase products directly from us. It is important that you read this Policy to understand how your information is processed and the choices available to you. By accessing or using our Services, you agree to the terms of this Privacy Policy as amended from time to time.
SCOPE OF THIS PRIVACY POLICY
This Privacy Policy applies to all Services offered directly by Anant, including our website, mobile application, customer support channels, and e-commerce ordering systems. It forms an integral part of the Anant Terms & Conditions. However, this Policy does not govern information collected by third-party websites, payment gateways, logistics providers, or any external platforms not owned or controlled by us, even if they are accessed through links within our Services.
CHANGES TO THIS PRIVACY POLICY
We may revise or update this Privacy Policy periodically in order to reflect changes in our Services, applicable laws, or internal practices. Where changes are material, we will notify you through our website, mobile application, or direct communication before the revised Policy becomes effective. Your continued use of the Services after such changes will signify your acceptance of the updated Privacy Policy.
THE INFORMATION WE COLLECT AND HOW WE COLLECT IT
In the course of providing our Services, we collect personal and non-personal information that you provide to us directly, that we obtain automatically when you use the Services, or that you authorize us to access through device permissions. Personal information includes your name, phone number, email address, delivery and billing addresses, GST details when voluntarily provided, your device identification information, contact list information, and certain call log information such as incoming, outgoing, and missed call details along with timestamps and duration.
We also collect location data, both while the app is in active use and, with your consent, when it is running in the background. This may include GPS coordinates, network-based location, IP-based location, and travel log information for periods designated as duty hours within the app. We additionally collect technical log data such as your IP address, device configuration, crash logs, and metadata associated with your use of the app. Non-personal information includes aggregated or anonymised data that cannot be used to identify you.
Shared Information consists of any data you voluntarily submit such as reviews, feedback, photographs, or content posted using our Services and may be visible to other users depending on the nature of the submission.
Background Location Permission
Our mobile application may request permission to access your device’s location even when the app is closed or not actively in use. This is required for providing location-based features such as travel logs, operational tracking, or workflow-related verification. Background location is recorded only during designated duty periods and is not logged when you are off duty.
HOW WE USE YOUR INFORMATION
We use your information to process and fulfil orders, deliver products, communicate with you regarding purchases or support requests, and manage your customeraccount. Your information also assists us in verifying identity, detecting potential fraud, and resolving disputes. Location data helps us enhance delivery accuracy, maintain duty-related travel logs, and improve app reliability. Call log data, when permitted, is used to generate user reports and insights within the app; it is not shared with external entities for advertising purposes.
We may use your information to enhance the performance, stability, and security of our website and mobile application, to comply with legal obligations under Indian law, and to improve the overall functionality and user experience of our Services.
COOKIES, WEB BEACONS AND LOG FILES
We may use cookies, web beacons and log files to collect, and store Information about you or relating to you. We further describe how we use cookies, log files and web beacons in our cookies policy.
SHARING OF YOUR PERSONAL INFORMATION
We do not sell or rent your personal information to any third party. However, we may share your information with trusted service providers who assist us in operating the Services. This may include logistics and delivery partners, payment processors, cloud hosting providers, communication service providers, and mapping or geolocation service providers. These service providers handle your information only on our behalf and are bound by confidentiality and data protection obligations.
We may also share information with affiliate entities or professional advisors for operational or compliance purposes. Information may be disclosed to governmental authorities, courts, or law enforcement agencies when required by applicable law or in connection with legal claims, regulatory obligations, or the protection of our rights and the rights of our users. In the event of a corporate restructuring, merger, or acquisition, your information may be transferred to the new entity subject to the terms of this Privacy Policy or a successor policy that will be notified to you.
A WORD ABOUT SHARED INFORMATION
Any content you voluntarily share on our Services may become publicly accessible depending on the platform features you use. Even if you later remove or modify such information, copies may persist through caching, screenshots, or independentstorage by third parties. You may update or delete your Personal Information through your account settings or by contacting our Privacy Officer, but certain content may not be removable where it has already been redistributed beyond our control.
COMMUNICATIONS FROM US
We may send you newsletters, promotional messages, or updates regarding offers and new products. You may opt out of marketing communications at any time by using the unsubscribe link provided in our emails or by adjusting notification settings within your device or account. Service-related announcements, such as order updates, security alerts, or maintenance notifications, may be sent when necessary and cannot be opted out of as they are essential for the functioning of the Services.
A WORD ABOUT SENSITIVE PERSONAL INFORMATION
Certain categories of information may be considered sensitive under Indian law, such as health information, religious affiliations, or biometric data. We do not intentionally collect or process sensitive personal information unless it is voluntarily provided by you as part of your interaction with our Services. We urge you to avoid sharing sensitive information unless necessary. We do not use sensitive information for advertising purposes.
THIRD PARTY SERVICES ON OUR SERVICES
Our Services may contain links to third-party websites or allow you to interact with external login systems or social media providers. Any information you provide to such third parties is governed by their respective privacy policies and not by this Policy. We are not responsible for the data practices or content of any third-party services.
AGE RESTRICTIONS
Children under the age of 13 are not allowed to use our services. We do not knowingly collect Personal Information from any children under the age of 13. Please contact our Privacy Officer if you believe we have any Personal Information from any children under the age of 13 and we will promptly investigate (and remove) such Personal Information.
CALL LOG INFORMATION
If you grant permission, we may access your call logs, including incoming, outgoing, and missed call details along with timestamps and duration. This data is used only for generating reports, insights, or features within the app designed to help you monitor interactions. We do not share call log information with third parties except when required by law.
TRANSFER, STORAGE AND SECURITY OF YOUR PERSONAL INFORMATION
We operate and may continue to operate servers in a number of jurisdictions around the world, so the server on which your Personal Information is used and stored may not be in your jurisdiction.
You consent to the transfer of your Personal Information (both inside and outside of your jurisdiction) for the purposes described in this Privacy Policy.
- We use a variety of security technologies and procedures for the purpose of preventing loss, misuse, unauthorised access or disclosure of Information.
- In our service, we will use encryption technology (such as SSL) to protect certain sensitive Information (such as location data) provided by you to us. Please be aware that despite our efforts, no data security measures can guarantee 100% security at all times. Our systems and the communications networks through which you access our services may be subject to security breaches and failures which are due to circumstances beyond our reasonable control. If you have any questions regarding the security of your Personal Information, please contact our Privacy Officer.
PERIOD OF USE OF YOUR PERSONAL INFORMATION
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, or for as long as required under Indian law. You may request access to the personal information we hold about you, request corrections, or request deactivation of your account by contacting our Privacy Officer. We endeavor to respond to such requests within sixty days. Upon
deactivation or termination of your account, we will discontinue the use of your information within a reasonable timeframe, subject to legal or compliance-related retention requirements.
The Eternal Circle of Worship
In Sanatan dharma, every offering is a return to the divine. With our app, bring home flowers and essentials chosen with reverence, so each ritual becomes seva, and every act becomes dharma.
